1TV (Persian: تلویزیون یک; Pashto: يک تلويزيون) is an Afghan privately owned commercial television channel, launched in February 2010. It is owned by Fahim Hashimy and is the largest operating unit of groupOne Media, which is based in Kabul.
1TV is known for its strong, independent news and current affairs programming, with internationally acclaimed content such as “The Mask”, “Kabul Debate Live” and nightly hard-hitting current affairs series. 1TV broadcasts News every hour throughout the day and nightly newscasts (“World at 5:00” in Pashto) and (“World at 6:00” in Dari.)
1TV is also known for its “Aggressive regional outreach and catchy programming,” according to a July, 2010 market research study by Altai Consulting.
1TV reaches a large percentage of highly educated and affluent viewers, targeting 20- to 30- and 30- to 40-year-olds, and a greater share of the middle class viewers.
In addition to its commitment to non-partisan news and information, 1TV produces popular original programming such as “Shabkhand” (“Night Laugh”) on Thursdays and Fridays with Asef Jalali, one of Afghanistan’s leading personalities; “The Daily Show,” a live weekday afternoon talk show devoted to empowering women; “The Cooking Show,” also a daily live program showcasing the finest in Afghan cuisine.
The Shpageeza Cricket League is broadcast live on 1TV.
1TV is about to debut prime time licensed formats, in collaboration with leading international production studios in Hollywood and London.